
Over the past five years we’ve spent more than $100 million improving our onboard product, which includes custom leather, space-enhancing seats, bigger overhead bins and more. We’ve also been updating our cabin product.

We took delivery of 11 new airplanes in 2015, and have 19 scheduled for delivery this year.
#Showhide type update
Do you have plans to update your aircraft? But what I can tell you is that we will be examining each of those elements closely and thoughtfully over the coming months and years as we work to understand Virgin America’s customers and their needs, and why they love their airline. What specifically might we incorporate? Honestly, I don’t yet know. They’ve built an emotionally engaging brand, and we have great respect for that.Īs we plan how our two airlines will integrate in the future, we’ll be taking a close look at the elements of the Virgin America brand and passenger experience that customers identify so strongly with. Virgin America has built an incredible brand experience. What happens to the Virgin America inflight experience and brand? Will it be incorporated into Alaska Airlines? As we come together later on, all of our customers will benefit from our expanded West Coast presence, with more flights to more destinations – with the same low fares and outstanding customer service you’ve come to expect. We hope to receive regulatory approval later this year, but until that time, Alaska Airlines and Virgin America will continue to operate as separate companies. What will be different on my flight tomorrow/next week/next month?įrom today until the deal closes, business continues as usual. Read more: Alaska Airlines and Virgin America: Uniting to create the premier West Coast airline I am a loyal Virgin America customer. Here, Woerner answers some of the top customer questions that have emerged since the announcement. Prior to joining the team at Alaska, Woerner served as vice president of global coffee brand management at Starbucks Coffee Company, and has worked on brand strategy at well-known brands including Dove, Suave, Degree and Seattle’s Best Coffee. In her 14 months with the company, Alaska’s vice president of marketing Sangita Woerner has overseen a successful brand refresh, selected an internationally known fashion designer to design new uniformsįor 12,000 frontline employees and announced that Alaska will debut a new Premium Class section and improve leg room in first class later in 2016. Since the announcement, many customers have had questions about the future of the Alaska Airlines and Virgin America brands.

more_text – use this variable to define the text that is displayed when the embedded content is hidden.type – if you want to include more than one block of embedded text within a post, you need to name each one using this variable.However, you can define a few different variables from within the shortcode to control settings: If a visitor clicks on the link, the text appears seamlessly, and the link text changes accordingly:Īs you can see, I am using the trusty T’Lipsum Generator for my dummy text (I’ll take any excuse to plug it).īy default, the shortcode assumes that you are embedding a press release. Using WP-ShowHide couldn’t be any simpler – just wrap the text you want to embed in tags, and readers will see the following: And whilst the plugin certainly can be used to present press releases in that manner, it can also be used to embed and show/hide any form of text. The idea for WP-ShowHide came from the way in which Engadget embeds press releases within posts ( here’s an example). It is very simple, but what it does, it does well. One that caught my attention in particular was WP-ShowHide.

I recently interviewed Lester for ManageWP, and so had the opportunity to take a closer look at all of his plugins. That’s more than the likes of Joost de Valk, Automattic, or anyone else for that matter. Lester is the author of no less than 19 plugins, of which 4 feature on the WPMU Top 100 Plugins list. If you’re an experienced WordPress user, you may have heard of Lester Chan (otherwise known as “gamerz”).
